Sleight of Brand Workshop

Sleight of Brand is a unique and magical presentation to inspire creative professionals to think differently. Led by 20-year marketing veteran and professional magician Michael J. Granoff, this initiative unlocks the secret mindsets of magicians—how they create miracles for their audiences—to help marketers achieve the same for theirs. By exploring every possible avenue, thinking unconventionally, and taking risks, you can spark miraculous breakthrough ideas and concepts to create spellbinding marketing that truly connects with your audience, driving brand recognition, consideration, and sales.

Michael Granoff discovered his passion for magic at the age of twelve and has been captivated by the art ever since. Before embarking on a successful career in business communications, he performed regularly as a resident close-up magician for the DeLion Magic Company in upstate New York. His performances extended to the legendary Forks Hotel in Buffalo and numerous events throughout the Rochester, NY, area.

Throughout his career as a small business owner in the communications sector and later as a corporate marketing director in financial services, Michael frequently incorporated magic into sales and business presentations. He developed a unique ability to use magic as a powerful storytelling tool—reinforcing key messages, engaging audiences, and making complex ideas more memorable. In addition to his corporate work, he has performed close-up, strolling, and stand-up magic for private and corporate clients in the Greater Boston area, consistently earning rave reviews. Since 2019, he has also been a featured performer at the Boston Magic Lab, hosted at the Rozzie Square Theater.

Most recently, inspired by his experience as a consumer of marketing and advertising that often felt formulaic rather than innovative, Michael launched Sleight of Brand—a workshop designed for marketing, experience design, and innovation teams. Drawing from the ways magicians create astonishing moments, the workshop helps teams unlock more divergent thinking to generate breakthrough, high-impact ideas.

Michael is available for:

• Corporate speaking engagements on creativity and big-idea generation

• Corporate entertainment (walk-around, close-up, or stand-up magic)

• Private events (walk-around, close-up, or stand-up magic)